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Monitoring Mothers Online in the US |
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Digital Marketing Services, an AOL subsidiary, says that US mothers spend an average of 16 hours and 52 minutes online per week and 97% use the internet for communication.
According to a recent report from Digital Marketing Services, Inc., a subsidiary of America Online, mothers who are online in the US spend an average of 16 hours and 52 minutes online per week, whereas teenagers spend an average of 12 hours and 17 minutes each week. In particular, the study ranked the US markets according to the amount of time online moms in that area spend online. Charleston, South Carolina has moms who spend the longest amount of time online (21 hours, 8 minutes) and mothers in Tampa, Florida came in a close second place with 20 hours, 58 minutes online.
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http://www.emarketer.com/estatnews/estats/edemographics/20020508_aol.html |